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BusRadio BusRadio is the first and only radio show delivered exclusively to school buses nationwide. Buses are installed with BusRadio systems and receive daily original programming that is packed with age-appropriate top-40 music, kid-friendly news, exciting contests and positive messages about staying healthy and safe. all at zero cost to the school district. We helped them succeed by:
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Challenge
BusRadio is a Boston area based innovative media company that reaches over one million students every day on their bus ride to and from school. They needed to launch a web site that tied on-air promotions and provided engaging user generated content to keep their fickle tween and teen audience tuned in. Using contests, artist playlists, member profiles, games, and daily news, kids could explore new music.
Solution
We analyzed the feedback and researched the leading age-appropriate sites to determine our framework and key features. We created a prototype that we could test quickly. Once again, the timeframe was short and needed to be well-informed along the way. In the end, Radiant UX defined and designed an engaging site that provided a safe social scene kids can relate to. It also introduced them to the fundamental features and functionality of a social network, similar to Facebook and MySpace, within an age-appropriate environment.
"I lllloooovvvvvve busradio. It ROKS!!!!!!!!!!"
Ashlee
Austin, TX
Results
Site traffic and page views doubled and ad generated revenue provided a new revenue stream. BusRadio continues to responsibly expand their content and functionality to satisfy the ever changing needs of the 10-13 year old market.
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