Creativity, hard work, passion, ingenuity, accountability.
When it all comes together, great things happen.
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Yahoo!
Challenge
Yahoo! wanted to expand customer reach and engange in user-generated content for their Broadway vertical by introducing new feature sets that would keep fans coming back for more.
Solution
Working in a phased approach with internal Yahoo! team members, Radiant UX provided seemless integration of parent Yahoo! functionality along with a new blog platform, photo galleries, and an enhanced video experience.
Results
The release marked a successful collaboration across several internal Yahoo! departments to deliver a complicated product feature in record time. The effort created more distance between Yahoo! and it's other Broadway competitors in the market.
Services Rendered
Interaction Design, Visual Design, Copy Direction and Rapid Prototyping
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TD Ameritrade
Challenge
Ameritrade had recently merged with TD Waterhouse to form TD Ameritrade. One of many business goals was to combine the best of both user experiences while mitigating the risk of alienating the needs of two unique customers - active traders and long-term investors. As a senior member of the client experience group, David provided strategic design solutions for marketing and trading products related to options, equities, and market research tools.
Solution
After careful analysis, intense iterative design cycles and continuous user testing, TD Ameritrade rolled out an experience that redefined the brand and addressed customer needs - improved navigation, contextual messaging, custom and personal data views, and enhanced help and support.
Results
The design team and business owner's committed to new and innovative thinking -- user research, iterative design cycles, customer feedback analysis, etc. The return on their investment resulted in increased client satisfaction and industry leadership - Barron's awarded it the #1 Web-Based Online Broker (3/5/07) based on trade experience.
Services Rendered
Content Strategy, Interaction Design, Visual Design Direction, and Rapid Prototyping
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Yokel
Challenge
Some things you just would not buy online. How do you purchase a 52" plasma without seeing the picture first? How do you find that product in a store near you? Yokel created a technology that searches the web for stores and the products they carry. Radiant UX was asked to evolve a rough prototype into a brand experience that seperates Yokel from the competition.
Solution
After identifying the key personas and scenarios, we created an experience that was smart, straight-forward and simple. This approach ensured the product satisfied the user's needs as it entered the local search market.
Results
Yokel was put to the test against it's competitors and ranked #1 by LA news channel 5 (KTLA) based on "Smart design" and the fact that it is "Very easy to use". We continue to evolve the experience. Recent changes to the homepage resulted in increased traffic to the search results. People on the go have found Yokel to be a very usable experience on their mobile devices.
Services Rendered
Interaction Design, Visual Design, and Identity/Branding
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audible.com
Challenge
An industry leader in downloadable digital audio, audible.com has repeatedly turned to us to improve several key areas of their online business including increasing conversion rate, improving search results and improving the file download and software install process.
Solution
Radiant UX delivered by providing intuitive and effective design solutions to complex business goals for a number of key customer interaction points on the website.
Results
The results are in...and they are good. Overall conversion had a 8% lift in new customer aquisition. For search -- a 5% lift in conversion for sessions in which the customer uses the search functionality and a 33% increase in navigation directly from the search page to the shopping cart.
Services Rendered
User Research, Interactive Marketing Strategy, Interaction Design, Visual Design, and Rapid Prototyping
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BusRadio
Challenge
BusRadio is a Boston area based innovative media company that reaches over one million students every day on their bus ride to and from school. They needed to launch a web site that tied on-air promotions and provided engaging user generated content to keep their fickle tween and teen audience tuned in.
Solution
Radiant UX defined, designed an engaging site that provided a safe
social scene and content kids can relate to.
Results
Site traffic and page views doubled and ad generated revenue provided
a new revenue stream.
Services Rendered
Content Strategy, User Research/Testing, Persona Development, Interaction
Design, Visual Design, Copy Direction and Rapid Prototyping
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A&E IndieFilms
Challenge
A&E and Reset Media Partners needed a website to support an amazing new film during it's world premiere at the Sundance Film Festival. American Teen offers a narrative like nothing we've seen since John Hughes' Breakfast Club.
Solution
Radiant UX captured the characters, beyond their familiar highschool stereotypes - the rebel, the jock, the geek, and the popular girl, in a way that introduces the teens about to embark on the journey into adulthood. With audio soundtrack and cinematic transitions the site draws you into the life of each person and leaves you wanting more.
Results
Coming soon to a theatre near you!
Services Rendered
Interaction Design, Visual Design, and Flash Development
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Consumer
Acorn Online
Amie Street
audible.com
Diamondback Direct
Hanley-Wood
Harley-Davidson
JC Penney
Noble Collection
SC Johnson
Financial
Merrill Lynch
Metlife (with The Ridge Group)
NYSE
TD Ameritrade
Media & Entertainment
A&E IndieFilms
BusRadio
Heartland Music
National Geographic
Rodale Music
Scripps Networks
Time-Life
Yahoo!
Fashion
4Strokes Jeans
MyStylePost
Technology
AOL
Digital Grit
Tripod
Lycos
Motionbox
ShopWIKI
Shycast
Wired Digital
Yokel
Pharmaceutical
Johnson & Johnson
Merck
Non-Profits
City at Peace
LifeChronicles
PPTA
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