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Theralogix Do you know what’s in your nutritional supplements? Theralogix was founded by a doctor with the mission of providing not only the highest quality products but also ensuring it is appropriate for each customers needs. We helped them succeed by:
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Challenge
After several years of expansion and product development, Theralogix came to Radiant UX with the tasks of seamlessly combining their 3 separate websites, creating a structure to accommodate a new product model and making the site as efficient as possible for all user types.
Solution
Based on a pharmaceutical model, Theralogix products are recommended to patients by their medical specialist with as much consideration as prescription drugs. However, visitors to the Theralogix site may also come from word of mouth or Internet searches. The site also provides assistance and informative materials to healthcare providers in their system.
As a bit of bright light in an otherwise gloomy consumer environment, dietary supplements appear to be bucking the negative sales trend in the United States. For the 52 weeks ending December 27, 2008, vitamin and other supplement sales were up 5.9%
- Nutrition Business Journal (2/5/09)
After delving into these three very different user types and analyzing all of the content that Theralogix has or will have to offer, Radiant UX designed a versatile website. Short-term business goals were achieved and the site’s framework offered flexibility to change and grow with the company resulting in lower development costs in the future. The improved website now serves a variety of users, each with a shared interest in accessing supplement information, product specifications, testing, and the latest industry news.
Results
Working within strict time constraints and a unique industry regulatory system, Radiant UX provided Theralogix with a site that would increase online purchasing and therefore decrease costs. The unified and inviting visual design in conjunction with the readily available resources also promotes purchasing among users who stumble on the site, not through doctor recommendations.
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