Yahoo

The Yahoo! Broadway team found themselves in the precarious position of finding a new agency to complete the evolution of the their American Express sponsored website by adding new features and functionality that would keep Broadway fans entertained and informed.

We helped them succeed by:

  • - Quickly comprehending business goals
  • - Providing skills that couldn’t be met internally or externally
  • - Rapidly delivering design and specifications

    Key Tasks
  • Information Architecture
  • Interaction Design
  • Visual Design
  • Copy Direction
  • Rapid Prototyping

Challenge

Yahoo! wanted to expand customer reach and engage in user-generated content for their Broadway vertical by introducing new feature sets that would keep fans coming back for more.

Solution

Working in a phased approach with internal Yahoo! team members, Radiant UX provided seamless integration of parent Yahoo! functionality along with a new blog platform, photo galleries, and an enhanced video experience.

"This release marks a successful collaboration across Y! to deliver a complicated product feature in record time. There isn’t a Broadway competitor in the market that can touch this! … Thanks for all of your amazing help."

Bonnie Pan
Producer, Yahoo! Entertainment

Results

The release marked a successful collaboration across several internal Yahoo! departments to deliver a complicated product feature in record time. The effort created more distance between Yahoo! and it's other Broadway competitors in the market.

 

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