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Audible Audible introduced one of the first digital audio players in 1997 (It’s in the Smithsonian…really). The following year it published a Web site from which audio files in its proprietary .aa format could be downloaded. A lot has changed in the time span. However, the drive for innovation remains the same. Audible, now owned by Amazon.com, is an industry leader in downloadable digital audio with over 100 million in annual revenue. We helped them succeed by:
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Challenge
Audible has repeatedly turned to us to improve several key areas of their online business including increasing conversion rate, improving search results and improving the file download and software install process.
Solution
Radiant UX delivered by providing intuitive and effective design solutions to complex business goals for a number of key customer interaction points on the website.
"Radiant UX is extremely thorough and creative, they consistently and aggressively optimizes critical paths of the Audible experience. We’ve relied on their expertise to ensure conversion and customer experience are always moving forward at Audible."
Jonathan Kowit
VP of Marketing, audible.com
Results
The results are in... and they're good. Overall conversion had a 8% lift in new customer acquisition. For search -- a 5% lift in conversion for sessions in which the customer uses the search functionality and a 33% increase in navigation directly from the search page to the shopping cart.
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