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Motionbox We were pleased to hear that since the redesign customers virally sharing videos on Motionbox has more than doubled! Additionally, Motionbox experienced a 10% drop of bailer rates from their visitor homepage and visitor play (video) page. We helped them succeed by:
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Challenge
As a start-up business providing personal video sharing services, Motionbox needed to increase their visitor conversion. Based on their business needs, Radiant UX recommended an analysis and redesign of the First-Time Visitor Experience. Their goal was to familiarize, educate, and motivate users to join the service.
Solution
Radiant UX's user experience leads focused on two key user scenarios: 1) qualified visits to the non-member home page via search links and word of mouth, and 2) virally through shared video experiences via friends and family who are members of Motionbox.
"We knew within hours that they would make an invaluable contribution to our project. We were consistently impressed, not only by their professionalism, but by their good humor and their genuine investment in the project’s success."
Shoshana Winter
Chief Marketing Officer, Motionbox.com
After careful analysis of usage patterns and close collaboration with Motionbox’s marketing and engineering teams, Radiant UX crafted a new navigation framework, simplified functionality and delivered an experience that was informative and fun for both new and existing members. Commerce opportunities were closely integrated, along with sophisticated viewing options that introduced Motionbox as a pioneer in high-definition video sharing.
Results
We were pleased to hear that since the redesign customers virally sharing videos on Motionbox has more than doubled! Additionally, Motionbox experienced a 10% drop of bailer rates from their visitor homepage and visitor play (video) page.
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